Men’s Apparel

Why?

A heritage outdoor retailer is in the process of refreshing the products and design of one of its in-house outdoor clothing brands. They are creating clothing that is focused on function, with comfortable and versatile styling that appeals to its traditional outdoor customer. It needs to set itself apart with attention to outdoor trends, sophisticated colorways, fabrics and trims.

I designed four men’s styles for an upcoming fall season. The project scope included color palette development, design concepts and tech packages.